The shocking answer is so stinkin’ simple, you’ll slap yourself in the head and shout, ‘Exactly!’
It’s not more marketing. More marketing might make the phone ring, but if it’s not the right kind of person on the other end of the phone, then you’ve wasted your money. Marketing and Lead Generation are critical for all businesses to survive and absolutely something you should be doing every single day. Without a system for making the phone ring, you don’t have a business. You have a hope, a wish or a dream. Marketing and Lead Generation are Critical to your success, but they aren’t the Number 1 thing.
It’s not social media. Social media is the biggest waste of otherwise productive (profitable) time this world has ever experienced. Trust me, no one is going to hire you because you took some terrific selfies or posted a link to a funny cat video or retyped a motivational / inspirational quote. Anything having to do with social media is not work, it’s play and is distracting you from doing the number 1 thing you can do to get more business in 2015.
It’s not networking. Networking can be and is for many real estate salespeople a great thing to be actively engaged in. After all, you need to meet more and more people if you want to do more deals in 2015. Be careful not to spend too much time though going from meeting to meeting to meeting without a clear purpose, a clear desired outcome, from each meeting.
So, what is the Number 1 Thing You Can Do To Get More Business in 2015?
Work with more motivated buyers and sellers.
Motivated Buyers want to see homes in a price range they can afford and are pre-qualified for. They listen to you and do what you say. They have a time frame they want to buy within and are anxious to make it happen.
Motivated Sellers want the house sold. They don’t want it to stay one the market forever and a day. They are willing to price it to sell and they also do what you tell them to do to get it sold.
Motivated buyers and sellers are a pleasure to work with because they simply want their home sold or they want to buy and just want to make sure you are the best person for the job.
Want more Motivated buyers and sellers? Heck, that’s easy too. Send me an email and I’ll send you that stupid-simple solution. Why am I asking you to send me an email you might ask? Simple, really. You see, I only like working with and hanging out with like-minded people. People that are motivated. People that are doers. People that want more. I don’t mind giving good content out for free, but it dawned on me that you probably don’t want any more competition that you already have, am I right? So, if I post the answer for the whole world to see, it then everyone is doing it and you lose your competitive edge. I figure you, like me, would rather cut off the competition at their kneecaps. So, send me an email with More Motivated Buyers and Sellers in the subject line or body of the email and I’ll have the answer on it’s way to you in a jiffy.